From a ringbox quietly passed across a candlelit table for two, to a mariachi band serenading the bride-to-be on her balcony, marriage proposals take many forms.
But rarely, if ever, does a groom spend $20,000 to pop the question. As
a result Julie Lee may look at newspaper advertising in a whole new
light. Her boyfriend Jesse Rasch, who runs a Toronto-based venture
capital firm, had considered the traditional drop-down-on-one-knee
marriage proposal, but opted for a more memorable approach—one that
would be both comic and romantic.
On Friday, March 22nd, the 26-year old Jesse took out a full-page
newspaper ad in the National Post. The ad, which ran in the Toronto
edition of the newspaper, asked the question: “Julie! Will you marry
Julie went about her day, unaware of the proposal until returning home
from a yoga class early in the afternoon. She walked into a scene of
pandemonium: parents screaming, sisters crying, dogs barking.
Meanwhile, Jesse was waiting anxiously for word from Julie. Ever the
techie, Jesse created a Web site called www.JuliesAnswer.com where he
kept a running log of that eventful Friday. By 11:10 that morning, the
site had received 21,000 visitors, but still no word from Julie. At
12:15PM he wrote “Have been told she is on her way over to see me...why
is she taking so long!” The good news was posted at 1:30: “She said
YES! Was stopped for speeding on her way to see me, hence delay... She
is now my fiancee!”
Incidentally, if Julie had declined, Jesse says he received about 30
emails to the site from other women named Julie, offering their
addresses and phone numbers in case the answer was “No.”